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Welcome to the Flavor Forecast 24th Edition!

This year’s exciting trends are the answer to cravings observed around the world. This includes an intentional approach to new-age fusion through regional-traditional cooking (Thoughtfully Borrowed), the layers of flavor and craveability brought to food and drink through acidic agents (Sour Power), and the thoughtful personalization of indulgence today (Indulgence Redefined).

TAMARIND & PASILLA CHILE SEASONING

Complementing each of this year’s trends, we’re pleased to share our 2024 Flavor of the Year: Tamarind, which is featured in our new seasoning blend Tamarind & Pasilla Chile Seasoning. With innovative uses in origin cuisines, to elevating dishes and drinks with its craveable tartness, and effortlessly cutting through richness and heat, there is no slowing this fun and funky fruit down.

But wait, there’s more! Throughout the month of February, we partnered with globally acclaimed burger joint Black Tap Craft Burgers & Beer across its US locations to infuse the 2024 Flavor of the Year in new limited-time menu items, including the NEW Tamarind Chile Jam Burger, Tamarind & Pasilla Chile Fries, and Tamarind Chile Cocoa Churro CRAZYSHAKE®.

Find a Black Tap Location Near you.

THE 2024 FLAVOR OF THE YEAR

This tangy, Mexican-inspired seasoning blend pairs tamarind flavor with the mild heat of pasilla chiles and savory notes of paprika, coriander, and onion. Available for a limited time.

Shop Now

TREND #1: SOUR POWER

Pucker up, buttercup! Sour has stepped into the spotlight, revolutionizing kitchens and menus with layer upon layer of flavor, bringing balance to richer dishes and brightness to crisp ceviche. Next-level sour is taking a jump-off from lemon and balsamic acidities and diving into the deep end with stand-out flavors and ingredients like tigre de leche (tiger’s milk marinade), calamansi, sour orange, plum, and pickled and fermented foods.

SOUR POWER RECIPES

Duck Egg Rolls with Chipotle Tamarind Sauce

Duck Egg Rolls with Chipotle Tamarind Sauce

Filipino Pork Adobo with Mandarin Pancakes

Potato Gnocchi with Sour Pesto

Rainbow Carrot and Green Mango Salad

Sinigang Chicken Wings

Tuna Ceviche Tostada

Tamarind Lemon Pepper Lemonade

Brazilian Limeade Sherbet with Coconut Vinegar Syrup

brazilian limeaid sherbet with coconut vinegar syrup

Brazilian Limeade Sherbet with Coconut Vinegar Syrup

Passion Fruit Posset with Guava Jelly

TREND #2: THOUGHTFULLY BORROWED

Fusion? That’s so 2000. With a new definition of authenticity that encompasses background, heritage, and experience, we see a reinvention of regional-traditional cooking. These conscious cultural combinations pay homage and respect to both roots and backgrounds – celebrating flavor, experience, and cuisine.

THOUGHTFULLY BORROWED RECIPES

Furikake Bucatini with Spicy Garlic Chili Crisp

Japanese Milk Bread Pizza

Bulgogi Empanadas

Katsu Curry Arancini

Katsu Curry Arancini

Esquites with Crispy Adobo Carnitas

Buko Horchata with Mango-Melon Cold Foam

Buko Horchata with Mango-Melon Cold Foam

Hojicha Polvorones

Homemade Churros with Pineapple Gochujang Sauce

spicy homemade curros with pineapple gochujang sauce

Homemade Churros with Pineapple Gochujang Sauce

TREND #3: INDULGENCE REDEFINED

A source of pleasure, ritual, and community, indulgence is something to take seriously – and personally. With the reimagination of indulgence today, it’s all about YOU! With our lived experiences varying from one person to the next, and directly impacting our cravings, bold, exciting, nuanced flavors come in all shapes and forms.