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        LAYER ALL 3 FOR MAX-IMUM FLAVOR

        Take your grilling game to the next level with our NEW trio of blends created in partnership with content creator Max Greb (@MaxTheMeatGuy). Each blend can be used individually or layered for the perfect flavor combo. When layering, start with Max’s All Purpose Seasoning as the base layer, add Xtra Coarse Seasoning for added flavor and crunch, and finish with Chimichurri Seasoning for a final layer of herbaceous freshness.

        Crowd Cow Subscription Box

        GET QUALITY CUTS OF MEAT FROM CROWD COW SUBSCRIPTION BOX

        To celebrate Father's Day we're partnering with Crowd Cow, a meat subscription box service that sources delicious, high-quality, and more sustainable food. Choose from 3 limited-edition curated boxes, each including the Max The Meat Guy BASE All Purpose Seasoning while supplies last. Each box is thoughtfully curated to include a variety of premium cuts, ensuring a memorable grilling experience for Dad.

        Crowd Cow is free to join with no commitment required and packaged using recyclable and compostable materials.

        LEARN MORE
        Max's Butcher Shop

        MAX'S "MEAT AND GREET" BUTCHER SHOP TAKEOVER

        Learn from the grillmaster himself during our 2-day event with Max The Meat Guy and local butchery Dickson's Farmstand Meats located in Chelsea Market.

        Event attendees will be able to interact with Max as he assists guests in choosing the ideal meat cut to match their chosen recipe, along with his top tips to help prepare for Father's Day grilling. Giveaways will be available on a first come, first served basis and include a complimentary meat selection, all of Max's recipes, a Grill Mates X Max The Meat Guy tote, and one of Max's new seasoning blends while supplies last. Additional meat selections and seasoning blends will be available for purchase on-site.

        Event Location:

        Dickson's Farmstand Meats Chelsea Market, 75 9th Ave, New York, NY 10011

        Event Timing:

        Friday, June 7th @ 2:00PM

        Saturday, June 8th @ 10:00AM

        About the Blends

        Learn more about Max’s grilling blends line-up.

        MAX'S RECIPES

        About Max the Meat Guy

        MEET MAX “THE MEAT GUY” GREB

        Max is a Miami resident who loves to take food to the next level! His passion for experimenting with meat started through cooking for friends and BBQing on the weekends. Learning the science behind cooking methods and pushing the limits of the ordinary has become his inspiration. Max produces content across TikTok, Instagram, Facebook, and YouTube, sharing his passion and journey of learning with others. Follow Max on social media @MaxTheMeatGuy to see what he’s up to next!

        HEAR IT FROM MAX: HOW TO LAYER FLAVOR WITH GRILL MATES


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